GMFS Mortgage: Why Loan Originators Love Hybrid Closings

HubSpot Video

Digital Closing Results


increase in hybrid closings Jan-Aug 2021


minute closing time


settlement opt-out rate from Jan-Aug 2021

After implementing Snapdocs, GMFS realized that hybrid closing adoption depends on their loan originators. At first, loan originators at GMFS were skeptical of a new platform and concerned about new workflows. They also knew that not all borrowers are tech-savvy. However, with minimal training from the Snapdocs team and positive feedback from borrowers on how user-friendly closings can be, the loan officers at GMFS never looked back. Now, GMFS loan originators can close more loans with fewer errors, while providing a better experience for their borrowers. Learn how Aimia Doucet, Branch Manager at GMFS, gives borrowers an enjoyable closing experience as her team’s loan volume increases.


“Snapdocs has allowed our team at GMFS to be more efficient: we are able to serve more borrowers while giving them a better experience. I used Snapdocs to refinance my home and it was quick, easy, and a dream to use.”

– Aimia Doucet, Branch Manager at GMFS

Learn more about Snapdocs

Snapdocs - Mark - Main

Founded in 2013, Snapdocs is the mortgage industry’s leading digital closing platform. With its patented AI technology and connected platform, Snapdocs is on a mission to perfect mortgage closings for all. ​Powering millions of closings a year, Snapdocs is leading the charge to modernize, streamline, and improve the mortgage process for lenders, borrowers, and settlement. Snapdocs is the only solution with a proven track record of creating a single, scalable process for every closing. ​Every day, over 130,000 mortgage professionals rely on Snapdocs to automate manual work and digitize paper processes that plague the industry. Snapdocs is a rapidly growing San Francisco based real estate technology company backed by leading investors including Sequoia, Y Combinator, Tiger Global, F-Prime, Zigg Capital, Alkeon, Wellington Management, Greenpoint Partners, Maverick, Founders Fund, SV Angel, Gokul Rajaram, Lachy Groom, Jack and Sam Altman and Coyne Lloyd. To learn more, please visit​​​​​.

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