Webinar Overview

In an industry built on customer loyalty, understanding what truly matters to borrowers is a top priority. But, what do borrowers actually want? To answer this question, Snapdocs surveyed over 2,000 borrowers about their recent homebuying experience—and the factors that help (or hurt) customer satisfaction.

A key finding: 6-out-of-10 borrowers experience some level of pain or frustration during the mortgage closing process. In this webinar, panelists will examine the survey findings and discuss the three things borrowers care about most. 

Join industry experts for a discussion on:

• The surprising factors that influence why borrowers choose their lender (hint: it’s not just low interest rates)
• The “inconvenience tax” of closing day, and how it impacts millennial-age and first-time homebuyers
• How panelists are overcoming borrower frustrations, while providing the personal touches that earn lifelong trust

Borrowers are at the center of everything we do—register for the webinar and enjoy this insightful discussion!